Consultants, accountants, conferences and research reports are in unison vaunting the prospects of the fast growing group of people that make up the African consumer. With consumer spending in 2008 forecast to rise from $860bn to a startling figure of $1,400bn by the end of this decade, the African consumer is causing a stir with producers and investment managers alike.
More . . .In OECD countries mobile telephony is seen as a business with utility-like characteristics. Saturated penetration levels and established competition are pervasive. Africa exhibits the polar opposite of this; there are thought to be 500m potential new subscribers and currently there is a scramble for mobile assets across the continent as multinational mobile operators seek growth away from their stagnated markets.
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