Consultants, accountants, conferences and research reports are in unison vaunting the prospects of the fast growing group of people that make up the African consumer. With consumer spending in 2008 forecast to rise from $860bn to a startling figure of $1,400bn by the end of this decade, the African consumer is causing a stir with producers and investment managers alike.

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In OECD countries mobile telephony is seen as a business with utility-like characteristics. Saturated penetration levels and established competition are pervasive. Africa exhibits the polar opposite of this; there are thought to be 500m potential new subscribers and currently there is a scramble for mobile assets across the continent as multinational mobile operators seek growth away from their stagnated markets.

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Interviews

Olusegun Obasanjo

“The reason I am‘re-inventing’myself as an investor... is because I was on the other side when I was in government. During that time I tried to create a conducive environment for investment into Nigeria, knowing fully well that you cannot talk of development and growth without investment”

Andrew Mitchell

“Ninety percent of all jobs around the world are created by the private sector, not governments”

Siegfried Russwurm

“Africa has grown into a focus area and the best proof is that the whole board has convened in South Africa to get a first-hand impression”

Adji Otèth Ayassor

“Our plan has been to attract investors by improving our business climate, making it easier for commerce in the country”

Stephen Chan

“Many countries are going through the protocol of holding an election... but the actual conduct of elections is not legitimate in itself”

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